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WhatsApp is free mobile software that allows you to send instant messages to your friends and family via the internet. This app is particularly popular in Malaysia since it allows users to send text messages for free without having to pay for SMS charges.
WhatsApp, which stands for “What’s Up?” in English, features a variety of user-friendly interfaces for sharing documents, photos, emojis, and GIFs, as well as video conversations too. With so many features in one app, it’s no surprise that so many Malaysians use it to communicate.
In Malaysia, the WhatsApp messaging service is used by 68 percent of the population. In Malaysia alone, over 22 million people are active WhatsApp users. This untapped market potential has the ability to reach a much wider audience than social media or email marketing ever could. With this in mind, it may be time for your organization to begin using Whatsapp marketing.
Why WhatsApp Marketing?
The only reason your organization has to start using WhatsApp Marketing is that your customers are also using it. . With over 60 million texts sent every day, the potential for greater market penetration is undeniable.
As a result of this, and the fact that the majority of Malaysians own a smartphone, WhatsApp’s market is far more personal than email or SMS. What this indicates is that WhatsApp has a higher engagement rate than any other communication medium. The recipient opens and reads nearly 98 percent of WhatsApp messages sent, with 90 percent of them being opened and read within three minutes.
Even if you haven’t started using WhatsApp for business, you should be aware that your customers have. Is there any other reason for you to start using WhatsApp marketing?
How To Use WhatsApp For Marketing?
Before you may use WhatsApp’s services, you must first register a phone number. Aside from that, WhatsApp has some limits that may prohibit you from reaching a large audience. These restrictions include the ability to only send messages to your phone contacts and a maximum of 256 messages each session.
However, with the ideal WhatsApp marketing tools, your business may reach a much broader audience than social network advertising ever could. Examine how other businesses are marketing their products utilising similar messaging systems.
WhatsApp Blasting
The fact that you may only send 256 messages at a time is the main disadvantage of utilising WhatsApp for marketing. This is readily addressed by using a technique known as WhatsApp blasting.
What exactly is WhatsApp blasting, you might wonder? The term “WhatsApp blasting” refers to delivering messages and media in mass over WhatsApp. If you need to send more than 256 messages at once, WhatsApp has a limit. Then you’ll want to invest in a WhatsApp marketing software or service.
Other than that you also face the possibility of having your company number is reported as spam, you risk having it blocked. You don’t have to worry about this with WhatsApp blasting because the number used for this service or system is unattached to your organisation.
Maxsends now offer WhatsApp blasting services or systems to suit all your marketing demands at a fair and affordable price.
